🥁 survey results! 🥁
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Hello and welcome to another dose of my thoughts on blogging, entrepreneurship, and our industry in general. My goal with these newsletters is to help you feel less lonely in our space, and occasionally teach you something about self-publishing cookbooks. tldr;🍿 The results of the survey I sent out last week 🍿 Thoughts from the folks at Siftr the survey recapThank you SO MUCH to everyone who participated in the survey I sent out last week! More responses = a better feel for what's going on. I had so many people tell me how excited they were to see the results, so without further ado, here they are! I loved your anecdotal responses. I asked two questions, and I had Chat GPT summarize your responses but I'm also going to pull specific quotes I thought were interesting. "What do you feel like is working well?"
"Pinterest! I feel like with Pinterest you can really showcase your recipes in a way that gives people ideas on what to cook, rather than finding your recipe by entering in specific keywords in Google. It bypasses Google SEO in a way." "Taking my focus off of my blog and into writing a book instead." "Pinterest and other search engines like Bing, Duck Duck Go, and Yahoo (shockingly). Even though I was hit HARD by Google's updates, people are still finding my recipes and when I look at my traffic year-over-year, I see massive gains!" TBH, the most popular response to this question was some form of: "Nothing!" 😩 "What's not working for you?"
"None of the adjustments I've made to my posts - new or old - seem to improve my rankings or increase my organic search traffic. I'm down 60% yoy for search traffic. Things like Flipboard and MSN are very time consuming and hit or miss on whether or not they drive traffic, so it feels like that time it better spent diversifying my business instead of trying to find the next great traffic driver (that may or may not be sustainable)." "Chasing keywords using Rank IQ." "Google and tracking milestones through Google Search Console. Totally fallen off the radar, from 1,200+ keywords ranking to 6. SIX. But I'm adapting. Plus it's really nice to write how I WANT now, not how I think I *should* be writing for Google. It's frustrating that I have posts that don't perform any more on Google, but I am happy that I've been able to adapt, which is what I think blogging is all about, anyway." "Nothing seems to be working! I have been working hard to recover my blog traffic with very little success. Posting several times a day to Facebook is not working, Instagram is not working, Pinterest was working but has been declining the past month or so, Google traffic dropped extensively over the year, raised slightly, but then started to drop again." words from the folks at SiftrI discussed the results of this survey with Liane at Foodie Digital and Siftr, and here were her thoughts: "It’s not that SEO is dead or broken… it’s that the way it has been traditionally taught is broken (and was always, in my opinion). The hard thing about that is, it’s a lot of manual work to undo all that writing for robots." ICYMI, Siftr is a twice-monthly newsletter that sifts noteworthy recipe search news right into your inbox, with actionable insights, news, tips, and strategies specifically for food blogs. You can join Siftr’s waitlist and get notified as soon as subscriptions are available. This spot is NOT sponsored, I just wanted to remind you about this because I think it's going to be very cool, and very helpful. Have thoughts after seeing the results? DM me and let's discuss! talk soon, |
A Duck's Oven
Hello and welcome to another dose of my thoughts on blogging, entrepreneurship, and our industry in general. My goal with these newsletters is to help you feel less lonely in our space, and occasionally teach you something about self-publishing cookbooks. let's chat - The moment I had the idea for this cookbook, I knew it should be traditionally published. I know, sounds weird coming from someone who’s self-published two cookbooks and teaches a whole program about self-publishing cookbooks....
Hello and welcome to another dose of my thoughts on blogging, entrepreneurship, and our industry in general. My goal with these newsletters is to help you feel less lonely in our space, and occasionally teach you something about self-publishing cookbooks. these recipe apps are like a game of whack-a-mole I was recently made aware of yet another “recipe app” that’s scraping our recipes, pulling them into their app, and profiting off of our IP. I posted about it in the Transparency in Blogging...
Hello and welcome to another dose of my thoughts on blogging, entrepreneurship, and our industry in general. My goal with these newsletters is to help you feel less lonely in our space, and occasionally teach you something about self-publishing cookbooks. tldr; 🍿 Blogging has been weird for about a year. How are you feeling about it? I'll share the results next week. 🍿 An SEO newsletter that won't make you feel like a blogging dummy (sponsored) 🍿 Cookbook Lab updates as a new school year...